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Added Value Promotional Umbrellas
By Gareth Parkin
Umbrellas are great promotional items for a variety of reasons. They're practical, portable items that serve an obvious purpose, they're used in public rather than in the home or office, they're needed by everyone regardless of age, sex and profession, and just to top it all off, they're large items that sport highly visible promotional messages. Few other promotional items offer all these benefits.
When choosing your promotional umbrellas, you'll need to consider a few things-price, size, color and style, as well as other aspects of the humble brolly such as the shaft and handle style. There are also two fairly new ways of adding value to promotional umbrellas. Choose Teflon-treated umbrellas or umbrellas with vented canopies to make your items even more useful and valuable in the eyes of the recipients.
Teflon-Treated Promotional Umbrellas
Most people know Teflon as the substance that is used to coat cookware to make it less "sticky"-so that food cooked in the items does not stick to the surface and make it difficult to clean. When the canopies of umbrellas are treated with Teflon, they become much more resistant to water. This means they dry more quickly after being used, and they're stain-resistant and easier to clean, too.
Promotional Umbrellas with Vented Canopies
Have you ever had your umbrella blow inside-out during heavy winds? Standing around in the rain desperately trying to get your umbrella back into shape is definitely not much fun. A design feature of many new umbrella styles features a vented canopy that allows strong gusts of wind to blow through the vents rather than putting excessive pressure on the fabric and spokes of the umbrella. The vented canopy helps prevent the umbrella being blown inside-out, and makes the whole item much more stable in heavy winds.
Added Value Means Added Visibility
Selling or giving away promotional umbrellas with either or both of these design features makes these items much more useful, and more desirable. Even better, it makes them more long lasting-great quality umbrellas with these design features will last longer, and that means the advertising message printed on your umbrellas will last longer, too. While it may be tempting to reduce your costs by choosing cheaper umbrellas, in the long run you'll benefit much more from choosing items that will generate long-lasting advertising exposure, year after year.
Another benefit of giving added value umbrellas is the goodwill you generate. If, for example, you buy umbrellas for employees to use, they'll appreciate the gesture, and you'll get back more than what you put in when your employees use the items. Another way of using promotional umbrellas is to give them to clients-people who arrive at your company for a business meeting wet through because they forgot to bring their own umbrella with them. Offer them an umbrella that's better than the one they have sitting at home, and they'll be appreciative of your thoughtfulness, and they'll also be very likely to start using your umbrella in favor of the one they already have.
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional umbrellas and printed promotional umbrellas company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com
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