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Choosing an Effective Design for Promotional Umbrellas
By Gareth Parkin
Choosing and designing the perfect promotional umbrellas will require some careful thought about how umbrellas you choose will represent your company. Creating a good promotional umbrella first requires making some color and style decisions, before starting to work on a design for the item.
Price
The first step is choosing umbrellas in your price range. In general, it's best to choose the best quality items you can afford, at a price that suits your purpose. Rather than buying a massive quantity of cheap umbrellas, consider ordering fewer, more expensive items. This will give you the chance to really impress the recipients of your umbrellas with a good quality item that they'll appreciate and enjoy using-and you'll avoid the embarrassment of finding out that the umbrellas you distributed fell apart after being used in heavy rain or wind. Consider purchasing ones that are treated with Teflon to increase water resistance, or made with a vented canopy that increases the stability of the items.
If you want large amounts of promotional items to hand out at a trade show or other event, it might be better to choose less expensive items such as key rings, mouse mats or coffee mugs, so you can keep your promotional costs down. Save the umbrellas for employees or special clients, and you'll be better able to give out good quality items.
Style
Next, choose a style. There are plenty of style options available-large and small umbrellas, square and round, as well as a wide variety of staff and handle choices. The style you choose should reflect your business as well as the use you'll put the umbrellas to. For example, if your company sells outdoor furniture or beach wear, beach-style ones are a good choice.
Color
Once you've decided on the type of umbrella you want, it's time to choose some colors. If you have a company color scheme, choosing umbrellas in these colors is the best option. You want the umbrellas you distribute to remind people of your company, and choosing items made in your company colors will help achieve this. If you want exact color matching, you can choose to have your promotional umbrellas made using a special dye process that will achieve this. Not all umbrella styles offer this option, however, so if you want exact color matching you will need to choose an umbrella that can be printed in this way.
If you don't have any specific company colors, try to select colors that fit your business image, or the purpose you intend for the items. If you're distributing umbrellas to children, for example, choose umbrellas in vibrant primary colors. If your business is more adult-oriented, such as an insurance company, choose more understated colors such as dark greens, reds or blues.
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional umbrellas and printed promotional umbrellas company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com
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